30025 Alicia Parkway, Laguna Niguel, CA
+1 (424) 527-7509

About Us

We love it when a plan comes together. We help you strategize and execute your player support.
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CXENTIAL is all about Player Experience

We strongly believe PX is essential for any gaming company’s success. Leveraging 20 years of experience helping companies all over the globe, you can rely on our expertise to solve any PS-related issue.
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Our main goal is to help other companies create unique, memorable player experiences. It starts with the right mindset. If you really care about your players and want your company to stand out, we can help you strategize and execute.

CXENTIAL was founded by Rob van Herpen and Carolina Lafaurie. Rob is the Player Experience specialist and has 20 years of experience working with gaming companies all over the globe, Carolina is the creative mind of the company. After a successful career in the BPO industry, Rob decided to leave behind his executive position and start a family business.

Rob and Carolina have been married for 15 years and have two kids. They lived in three different continents. Not only did they leave behind their jobs, they also started traveling the world and work as digital nomads. This means that they work 100% remote, giving their clients optimal flexibility.

Why work with CXENTIAL?

Our Experience

Not only have we been in the Player Experience field for 20 years, we specifically work with player-centric gaming companies like yours. We know what it is to have a successful game and will ensure that your Player Support won't hold back further growth of your player base – but becomes an enabler instead.

Our Approach

We get straight to the point and deliver practical, hands-on advice. No corporate BS, no beating around the bush. We understand as no other what a dynamic business needs. We work 100% remotely, which means optimal flexibility and fast action.

Our Quick Scan

A unique, proven solution to identify your Player Support related issues. No time consuming sessions while the meter is running. Pay a fixed fee and get an extensive report to improve your set up, delivered in two weeks. After this, you decide what next steps to take. With or without us.

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Testimonials

All my interactions with Rob have been based on trust, honesty and fair dealing. I know him as an incredibly professional person. Somebody who is solution oriented, proactive, diplomatic and a charismatic people person.
Rafn HerlufsenDirector of Player Experience & Community at CCP Games
Rob is an outstanding business partner who was essential in optimizing our customer service operation. Over the course of our partnership, Rob saved the day on multiple occasions, favoring long term partnership over short term gains.
Karol PotrykusDirector of Vendor Management at Epic Games